The production capacity that joins your team.

LiftAds is an advertising technology company that works as a production layer behind media and creative agencies. We start from the master message you've already approved with the client and generate the audio versions the campaign needs, one for every combination of point of sale, product, audience or funnel stage. The agency keeps the relationship with the advertiser, the strategy and the creative. We bring the engine that produces at a volume a manual workflow can't sustain, the quality control that keeps the brand recognisable across every piece and, if it's useful, programmatic buying in premium audio environments. We've worked the dynamic audio format since 2023.

Where it fits in your workflow

The natural entry point is right after creative approval. The agency arrives with a message and a business goal; from there we define the brand's variable matrix together, which for a retailer usually revolves around the store and its address, the product on promotion and the local audience, while for automotive it's built on the model, the audience and the funnel stage. Once the matrix is set, the engine produces each version, QA reviews it, and the result comes back to you as audio files ready to activate, or already activated. The cycle can repeat every week, changing only what's changed in the client's business.

White-label and confidentiality

The work ships unbranded by default. The audio files and their metadata arrive ready for the agency to upload under its own name, and process documentation adapts to whatever you need to show the client. If you'd rather we handle activation too, it runs from your accounts or ours, depending on how the contract with the advertiser is set up.

What we need from you

• The campaign's master message, already approved.
• The variables you think move relevance for that brand. If they're not clear yet, we define them together in a session.
• Access to the data source that feeds them: product feed, store database, CRM or data warehouse.
• Your sound brand guidelines, if they exist. If not, we set them on the first batch and they become the reference for the rest.

Frequently asked questions

Does LiftAds compete with the agency for the account?

No. LiftAds works as a production and activation layer behind the agency's team. The relationship with the advertiser, the strategy and the master creative stay yours. We step in where volume of versions and audio technology are needed.

Can we present it as our own production?

Yes. The work can be delivered white-label, with the final audio files and their metadata ready for the agency to activate, or with programmatic activation included if you’d rather hand that off too.

What do we need to get started?

Three things: the campaign's master message, the variables that move relevance for that brand, and access to the data source that feeds them, such as the product feed, store database or the client's CRM.

How do you keep brand consistency across hundreds of versions?

Voice, tone and music are defined once and applied to every version. Each piece also goes through automated quality control that checks duration, pronunciation, brand consistency and the category’s legal restrictions before it ships.

Does it work for regulated categories like pharma?

Yes. Per-market claims control is part of the QA step, so versions that don't meet the category's restrictions never get published.

Where does it activate?

Premium digital audio environments: Spotify, YouTube Music, podcast and digital radio, with the targeting that fits each version.

Let's talk about a specific account

If you've got a campaign coming up where version volume is the bottleneck, write to us through the contact form and mention you're coming from an agency. The most useful things to know for a first conversation are which brand it is, what message has been approved, and what data the client has available.