“This week in Getafe: 1 L olive oil, buy one get one free. To fill the whole family’s basket. Find us at Calle Madrid 12.”
0:20 · music
One message, built for everyone.
LiftAds is the technology that produces and activates hundreds of versions of the same campaign, one for every audience, every product and every point of sale.
Variant engine
Master message
Retail · weekly promotion “We have offers in your store this week.”
In retail, relevance comes from the specific store, the product on promotion, and who shops in that neighbourhood.
Variables
Store
GetafeValenciaJerezBilbaoZaragozaSevillaMurciaVigoGranadaAlicante
Product
1 L olive oilseasonal fruitcoffee beansfresh bread3 L detergentfresh fish
Audience
familiesstudentsseniorssingle-person households
Offer
buy one get one free30% offa fixed price of €1.99second unit half price
960 possible combinations
Production in progress
“This week in Bilbao: coffee beans, 30% off. In single portions, nothing wasted. Find us at Calle Autonomía 24.”
0:20 · podcast
“This week in Valencia: seasonal fruit at a fixed price of €1.99. To fill the fridge without emptying your wallet. Find us at Avenida del Puerto 48.”
0:20 · digital radio
3 variants generated in this demo Activation 
Brands we've worked with
Scale
From one message to every version the campaign needs: by point of sale, product, audience or funnel stage.
100+ new spots every week
Relevance
Each version responds to a specific combination of variables. Producing generic volume just adds noise.
Its own variables for every brand
Technology
Automated production, quality control and activation, connected to the brand's own data sources.
Dynamic audio pioneers, 2023
What LiftAds is
We're a technology company.
We build and run the system that produces a campaign's versions, checks them, and delivers them to the audio environments where they're heard. What stays installed in the brand is infrastructure that keeps working the following week.
Traditional production
Every new version is a fresh job: script, studio, voiceover, edit and delivery time. The number of versions ends up set by the production budget.
Production with LiftAds
Every version comes out of the same system. The number is set by the brand's own variable matrix, and the cost per version drops as volume goes up.
End-to-end process
From briefing to optimisation, inside the same system.
- briefing
- strategy
- generation
- qa
- output
- activation
- optimisation
01 Briefing
Master message and data sources
We start from a business goal and one message. We connect to what the brand already has: catalogue, product feed, CRM or store database.
02 Strategy
Variable matrix
We define which variables move relevance for this brand and how they combine. A retailer's matrix looks nothing like a lab's.
03 Generation
Dynamic production
The engine writes, voices and mixes every version from the master message. Voice, tone and music stay constant across all of them.
04 QA
Automated quality control
Every version is checked before it goes out: exact duration, pronunciation, brand consistency and the category's legal restrictions.
05 Output
100+ versions ready every week
That's the sustained volume a manual production workflow can't reach.
06 Activation
Programmatic buying in premium environments
Each version activates with the targeting that fits it, in the environments where people are actually listening.
07 Optimisation
The result feeds back into the engine
The combinations that perform best shape next week's production. The system learns with every campaign.
What runs on the engine
One system, several activation fronts.
Flagship product
Dynamic audio
Spots that change by point of sale, product, audience or funnel stage. We've worked the format since 2023.
Multi-format
Programmatic
The same variant logic applied to native, video, CTV and DOOH.
Signals
Contextual intelligence
The variables that feed the matrix and the targeting criteria each version activates with.
Retail data
Retail Intelligence
A retailer's commercial data connected to creative generation and media buying: stock, price and turnover drive the message.
Integrations
Connect your data
Product feed, CRM, store database or data warehouse. The engine runs on what the brand already has.
Bespoke
Specific projects
When the challenge doesn't fit a standard format, we build the system around the problem.
If you work at an agency, here's how we fit into your workflow and what we can deliver white-label.
Let's talk
How many versions does your next campaign need?
Tell us the message and the goal. We'll show you the matrix that comes out of it and how many versions it would produce.